about_cyndi

I'm a product and growth marketing specialist based in NYC.  Not so much a "Growth Hacker" as a "Growth Accountant Mad Scientist"--using my academic research background to dissect business problems, implement conversion experiments, analyze data, and iterate.

Primary areas of expertise:

  • User experience: research and wire-framing
  • In-app conversion and funnel optimization
  • Retention marketing
  • Articulating value proposition 

Interests: human narratives, the brain, technology, culture, and art.

Current occupations: MBA candidate at Yale School of Management. Planning a wedding.