It's about a week into 2018, which means many people have already given up on their New Year’s resolutions, especially ones involving health and wellness. Even when motivation is plump with January resolve, pretty much everything seems more urgent than going to the gym: drinks with a friend you haven’t seen in five years, the new donut shop in the “the next next Williamsburg,” or that thing your boss asked you to do that you don’t have to do this instance but now that your alternative is going to the gym it seems like a good time to get ahead on work. Suddenly, your couch/bed/floor/low wooden stool feels extra comfortable when you’re wearing the sweats you put on to go to the gym.
Shana Schneider doesn’t tell people to rearrange their calendars to fit in hours at the gym. Instead, she shows us how to achieve our fitness goals without sacrificing the things we want to (and would rather) be doing.
Rather than forcing us to prioritize and cut from our schedules, she introduces the concept of “Fitstyle,” which she describes as “a behavior, design, or way of doing something that helps you uncover time for fitness where you didn’t know it existed.” Think leg lifts while you’re brushing your teeth, or squats while you’re waiting for your mac ‘n cheese to come out of the oven.
“It's all about bringing exercise into activities and tasks that we're already doing and creating a habit along the way!”
While Shana’s helping people with their goals, she’s been fulfilling one of her own. A few months ago, she quit her job to focus on her company, Fitstyle by Shana. I first met Shana three years ago when she was starting to build her audience and brand; I was working for a wellness company looking for partnerships that fit with our research on habit formation. This fall, we reconnected to talk about what she’s been up to since then and her views on entrepreneurship.