December 2017, TIAA (Financial Services, Social Media Marketing) -- Chosen from 16 teams to present case to representatives from TIAA

Team: Trent Anderson, Cyndi Chen, Paul Kim, Alfredo Marcos

Classwork: TIAA Social Media Marketing to Millennials 

Yale School of Management live case on financial services provider TIAA: Teams of four were presented with various links to information about TIAA's transformation as a company and were tasked with creating a plan to attract millennials. Case below, sample Facebook/Instagram advertisement available here: