Projects
2018 Future of Mobility conference prompt: How might Ford position itself to add value to the customer journey in the AV moving goods space?
How might we maximize dignity, comfort, and safety for both a senior with dementia and his or or her carer during the showering experience?
How can we define a “customer journey” out of raw click-stream data for printers, laptops, and supplies on HP.com?
How might we engage truck drivers (whom we’re not allowed to contact) in corporate health and wellness programs?
Whimsy
While my friend Chris Miller and I were in Palo Alto for our customer journey consulting engagement with HP, we came up with the idea to turn the second floor of our business school into a mini golf course for a day. I rallied my colleagues in the Design & Innovation Club to help design, test, and build the mini golf holes. Meanwhile, Chris roped in his teammates from the Golf Club to advise on course structure and difficulty levels. The entire execution of this pop-up mini golf course took just two weeks from the initial conversation to the final build and installation. Materials included $200 worth of art supplies and mini golf equipment, plus many, many recycled cardboard boxes.
I am a terrific Super Bowl party guest: if you let me commandeer your kitchen, I will build you a snackadium, complete with guacamole football field and celery stick goal posts.
Highlight from the 2017 Chen Family Chicken Soup Tour, during which we sampled chicken soups from different cities in China and compared their respective uses of local herbs and weeds.