about_cyndi

I'm a strategist based in NYC: using my research background to learn about people, dissect business problems, implement conversion experiments, analyze data, and iterate.

Primary areas of expertise:

  • Human-centered design and innovation

  • Product management and strategy

  • User experience: research and wire-framing

  • In-app conversion and funnel optimization

  • Social entrepreneurship

Interests: human narratives, the brain, technology, culture, and art.

Current occupations: MBA candidate at Yale School of Management. Co-founder of Hand Me Up, an e-commerce company focused on secondhand children’s clothing.

Past: Summer Strategist at Sylvain Labs, Product Associate at a fast-growing digital health company serving public schools, Growth Marketing Manager at an HR tech startup creating a more egalitarian hiring process, and UX Research and Design Lead at a corporate wellness startup (4th hire, helped company earn its first round of $600k seed funding). 

What I’m reading: